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Communicating the Value of the Flu Vaccine – the Moderator’s View
One of the golden rules of moderating is that the moderator does not have a view. Your role is to remain neutral and stimulate discussion so that the audience is engaged, learns something new and ideally changes behaviour or takes action afterwards. However,...
The Local Media: Friend or Foe? How to Constructively Engage with Local Journalists
My colleague, Jean Milligan, and myself, have just come back from Bangladesh where we were handling the local media for an event organised by one of Geneva’s international organisations. For the organisation’s President, who is himself from Bangladesh, it was...
How to Moderate a Hot Topic
There can't be many subjects that provoke more heated debate than the Israeli/Palestinian conflict. So when the founder of the Geneva Human Rights Film Festival (http://www.fifdh.org/site/en/home) asked me to moderate a debate on the subject this week, I knew I had my...
How to Sound Natural when Reading a Speech
Photo caption: H.E. Mr. Didier Burkhalter, Federal Councilor and Head of the Federal Department of Foreign Affairs of Switzerland, United Nations High Commissioner for Human Rights, speaks during the High-Level-Segment of the 34th Session of the Human Rights Council....
The inaugural speech of Donald Trump: How persuasive was it?
The Greeks got it right 2500 years ago. If you want to influence or persuade people you have to show ethos (character), pathos (emotions of the audience) and logos (the logic of the argument). This principle - known as Aristotle's Golden Triangle - is the cornerstone...