MEDIA TRAINING
MEDIA TRAINING
We offer workshops in media relations and media interviews. Sessions are either for individuals or groups delivered virtually or face-to-face.
Media Relations
Media relations are essential to ensuring you stand out from the competition in a world where people are overwhelmed with information. This is particularly important when your company or organisation is faced with a major communications crisis where your reputation is on the line.
We offer workshops face-to-face or virtually so that you can maximise opportunities in a fast moving media landscape.
You will learn
Crafting messages, effective storytelling, writing for social media, pitching to the media, organising press briefings, understanding the rules of engagement and handling negative coverage.
Media Relations
This course will enable you to
Understand the demands of different media
Gain insight into how the media operates
Develop a network of media contacts
Generate positive media coverage and increase visibility
Brief effectively designated spokespeople
Gain greater control of how your company/organisation is represented
Identify opportunities to place written and multi-media content
Build and sustain long-term media relations
What Clients are Saying
“The training sessions for the Secretary General were well designed, prepared and executed. They have been extremely beneficial. Claire comes highly recommended.
Rachel Billington, Spokesperson, Interpol, Lyon
Media Interviews
You will get plenty of opportunity to practice in front of a camera or on mike. Our trainers provide individual feedback and follow-up recommendations to help you feel at ease and confident the next time you give a media interview.
We can hire a professional cameraman or host the training in a TV or radio studio, if required.
You will learn
What makes a good spokesperson, preparing for an interview, thinking like a journalist, mastering sound bites and quotes, using your voice and body language effectively, analysis of good and bad broadcast interviews, handling hostile questions, preparing and managing a crisis.
Media interviews
This course will enable you to
Understand how the media operates
Craft memorable messages
Present complex information concisely
Master talking to the media with conviction
Keep the audience’s attention
Take control in any interview situation
Be an effective spokesperson
What Clients are Saying
“An excellent media expert whose training is tailored and results-driven. Claire puts people at ease so they give their best and are well prepared for the tough questions.”
Marie-Agnes Heine, Head of Communication, European Medicine Agency
Have a read of my blogs
Tips from a Masterful Media Communicator
People often ask me who excels at talking to the media. My answer is Philippe Lazzarini, Commissioner General of UNRWA – the UN Palestinian Relief...
Media Training: How to Answer the Personal Question
Journalists like to probe during an interview and often ask you a question about what you would personally do or what you think. Depending on how...
Press Briefings in the Virtual World
Organising a virtual press briefing is to coin the Thai-English phrase – “same same but different. The basics are the same. You need to have news,...