MEDIA TRAINING
MEDIA TRAINING
We offer workshops in media relations and media interviews. Sessions are either for individuals or groups delivered virtually or face-to-face.
Media Relations
Media relations are essential to ensuring you stand out from the competition in a world where people are overwhelmed with information. This is particularly important when your company or organisation is faced with a major communications crisis where your reputation is on the line.
We offer workshops face-to-face or virtually so that you can maximise opportunities in a fast moving media landscape.
You will learn
Crafting messages, effective storytelling, writing for social media, pitching to the media, organising press briefings, understanding the rules of engagement and handling negative coverage.
Media Relations
This course will enable you to
Understand the demands of different media
Gain insight into how the media operates
Develop a network of media contacts
Generate positive media coverage and increase visibility
Brief effectively designated spokespeople
Gain greater control of how your company/organisation is represented
Identify opportunities to place written and multi-media content
Build and sustain long-term media relations
What Clients are Saying
“Claire has a clear methodological approach based on deep understanding of the
media. She helped me reflect on our strategic approach, organise my thinking and
shape my delivery.“
Reveka Papadoupoulou, President, MSF Switzerland
Media Interviews
You will get plenty of opportunity to practice in front of a camera or on mike. Our trainers provide individual feedback and follow-up recommendations to help you feel at ease and confident the next time you give a media interview.
We can hire a professional cameraman or host the training in a TV or radio studio, if required.
You will learn
What makes a good spokesperson, preparing for an interview, thinking like a journalist, mastering sound bites and quotes, using your voice and body language effectively, analysis of good and bad broadcast interviews, handling hostile questions, preparing and managing a crisis.
Media interviews
This course will enable you to
Understand how the media operates
Craft memorable messages
Present complex information concisely
Master talking to the media with conviction
Keep the audience’s attention
Take control in any interview situation
Be an effective spokesperson
What Clients are Saying
“The techniques I learnt from Claire are excellent not just for dealing with the media,
but also for effectively communicating with regular stakeholders such as the Board or
audit committee.“
Mouhamadou Diagne, Inspector General, The UN Global Fund to Fight AIDS, Tuberculosis and Malaria, Geneva