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How to Craft a Memorable Sound Bite

How to Craft a Memorable Sound Bite

As a journalist, I knew immediately what sound bites I would use in my radio or television reports for the BBC. They were the couple of sentences that made for lively copy and were instantly memorable. What I may not have grasped in my rush to...

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Macron – a Feminist?

Macron – a Feminist?

Emmanuel Macron told me he was a feminist, but what counted was that women considered him a feminist. His answer earned him a round of applause at the Women's Forum for Economy and Society in December 2016, when he was a Presidential candidate. Now that he is...

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Moderating with a Cartoonist

Moderating with a Cartoonist

Moderating a conference about the possible reclassification of a chemical compound as carcinogenic is no laughing matter. The revaluation of antimony, a substance found in many household and manufacturing products, would have severe repercussions for those involved in...

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Technology Can Transform Your Conference

Technology Can Transform Your Conference

The audience is king in communications. Whether giving a presentation, talking to the media, or writing a document, who matters most is the viewer, listener or reader. What do you want them to do, feel or say as a result of your communications? How strange this is too...

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