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What Makes a Great Keynote Speech?
When was the last time you heard a great keynote speech? Many speakers use them to sell themselves or their organisation, neglecting to engage with the theme of the event. Not so Dr Steve MacFeely, Chief Statistician at the WHO, tasked with giving the keynote before a...
Power of the Editorial Sense
Hone your editorial sense when designing an event, panel discussion or briefing the moderator. This blog shows you how.
Is ChatGPT Valuable for Public Relations Professionals?
Last month I ran a communications workshop for a regular client on a remote German island in the Baltic Sea for environmentalists from Eastern Europe and Central Asia. For many years I have taught them the art of drafting a press release – a useful skill for simple,...
The Unexpected Panel
After the summer break, we are now back in the world of webinars, hybrid and in-person events. I am being asked to moderate panel discussions - sometimes four or five consecutively on the same day - each with far too many people to have a real discussion. And if they...
Elevate your event with a graphic recordist
Many of us are visual learners and images definitely aid recall. So, it is surprising that not more event organisers engage graphic recordists. They visually map conversations illuminating what is essential in real-time. “People learn by looking and reading and they...