MEDIA TRAINING

MEDIA TRAINING

We train and coach in media relations and media interviews. We also specialize in
honing your on-camera interviewing skills for corporate videos.

Media Relations

Media relations are essential to ensuring you stand out from the competition in a world where people are overwhelmed with information. This is particularly important when your company or organisation is faced with a major communications crisis where your reputation is on the line.

We offer workshops face-to-face or virtually so that you can maximise  opportunities in a fast moving media landscape.

 

 

You will learn

Crafting messages, effective storytelling, writing for social media, pitching to the media, organising press briefings, understanding the rules of engagement and handling negative coverage.

Media Relations

You will be able to

Understand the demands of different media

Gain insight into how the media operates

Develop a network of media contacts

Generate positive media coverage and increase visibility

Brief effectively designated spokespeople

Gain greater control of how your company/organisation is represented

Identify opportunities to place written and multi-media content

Build and sustain long-term media relations

What Clients are Saying

““Our field staff loved the proactive media relations training. We learnt about the shifting media landscape, how the media operates and how to engage with journalists.”

Thibaut Samperio, Marketing and Communications, Medair

Media Interviews

You will get plenty of opportunity to practice in front of a camera or on mike. Our trainers provide individual feedback and follow-up recommendations to help you feel at ease and confident the next time you give a media interview.

We can hire a professional cameraman or host the training in a TV or radio studio, if required.

You will learn

What makes a good spokesperson, preparing for an interview, thinking like a journalist, mastering sound bites and quotes, using your voice and body language effectively, analysis of good and bad broadcast interviews, handling hostile questions, preparing and managing a crisis.

 

Media interviews

You will be able to

Understand how the media operates

Craft memorable messages

Present complex information concisely

Master talking to the media with conviction

Keep the audience’s attention

Take control in any interview situation

Be an effective spokesperson

What Clients are Saying

“An excellent media expert whose  training is tailored and results-driven. Claire puts people at ease so they give their best and are well prepared for the tough questions.”

Marie-Agnes Heine, Head of Communication, European Medicine Agency 

On-Camera Interviewing Skills

Studies show that many people find videos more engaging and easier to understand than text. If you are asked to interview someone for your corporate video, whether on
or off camera, you need to learn the art of video interviewing.

A former TV journalist and public relations professional, Claire can coach you on how to conduct engaging interviews to post on your intranet, website or on social media.

You will learn

Essential steps of preparation, structuring an interview, active listening, stimulating a conversation, the art of probing, clarifying and intervening, do’s and don’ts of asking questions.

On-Camera Interviewing Skills

You will be able to

Ask pertinent questions

Steer a conversation

Intervene when necessary

Keep on track and to time

Exude on-screen presence

What Clients are Saying

““Claire helped me sharpen my on-camera interview skills. She provided concrete and actionable tips and insights that will stay with me forever. I am now much more confident when interviewing staff members and the senior management team.”

Cecile Beal, Global Senior Communications Specialist, MSC Mediterranean
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