English is as close as you get to a universal language today. With the global reach of the internet, never before has the power of the written word been so important. If you are writing press releases, opinion pieces, website content or emails, the quality of you or your employees’ writing can directly impact your company or organization’s performance. This is why it is crucial to learn to write English clearly, effectively and efficiently.
Good writing skills do not come naturally. It takes time to learn the fundamentals of effective writing and proper English language usage. We offer two courses to equip you with the tools to write with impact.
Effective Business Writing
We offer one-day or longer courses for individuals or groups that focus on structure, style, composition, and building a strong foundation of English grammar skills.
Our trainers are experienced writers and will show by example how to produce clear, concise and compelling copy. They gauge your current abilities with pre-course exercises and build on skills acquired with post-course work.
You will have the opportunity to analyse and refine your work as well as review examples of good and bad practice.
This practical and interactive course gives you a thorough grounding in writing for business and the skills to write high quality letters, emails, memos, reports and proposals.
This course will enable you to:
- Structure your ideas
- Identify best style and type of document for your audience
- Produce clear, concise, easy to read documents
- Write with impact and capture the reader’s attention
- Save time on unnecessary re-drafting
- Increase your confidence in your writing ability
You will learn: effective writing principles, planning the writing process, collecting and selecting content, organising and structuring information, crafting key messages, revising and proofreading, avoiding common grammar and punctuation errors, compelling and persuasive writing techniques.
“The course was well structured with excellent practical examples. I feel much more confident writing business documents.”, Assistant Secretary General, European Free Trade Association
“Claire and Jean gave great hints on how to improve our writing and get the message across effectively. They included a lot of practical examples relevant to our context.”, Head of Finance and Control, Financial Mechanism Office
Writing for the Web and Other Media
We offer half-day, one-day or longer courses for individuals or groups that give you the skills to write compelling press releases, opinion pieces, news items and features for digital platforms – the intranet, your organization’s website, and digital media outlets. We will also train you in drafting effective posts for social media.
Our trainers are experienced writers and will show by example how to produce clear, concise and compelling copy in plain English. They gauge your current abilities with pre-course exercises and build on skills acquired with post-course work.
This course will enable you to:
- Write with impact and capture your reader’s attention
- Structure documents for maximum readability and impact
- Write for search engine optimization
- Write in plain English using straight forward language, avoiding jargon
- Incorporate colour and context into your text by using quotes and graphs
You will learn: principles of good writing, writing for digital platforms, blogging best practice, avoiding clichés and jargon, analysis of good and bad press releases, blueprint for a press release, feature writing structure and style, crafting an opinion editorial.
“Claire’s course and coaching on writing for the media and the web helped me get my current job. She is an engaging trainer and brilliantly managed a group of mixed levels and from varied industries. She knows her subject and her content was spot on!”, Senior Communications Manager
“Claire’s coaching programme has helped me improve my level of writing in English as well as produce compelling stories for the website and ensure that our press releases are picked up by the media. Her classes were tailored to my needs. She gave very good advice as well as sharp but constructive criticism.”, Head of Communications, Track Impunity Always (TRIAL)