MEDIA TRAINING

MEDIA TRAINING

We offer workshops in media relations and media interviews.

Media Relations

Media relations are essential to ensuring you stand out from the competition in a world where people are overwhelmed with information. This is particularly important when your company or organisation is faced with a major communications crisis where your reputation is on the line.

We offer half-day or one-day media relations workshops to maximise the opportunities in the fast moving media landscape.

 

 

You will learn

Crafting messages, effective storytelling, writing for social media, pitching to the media, organising press briefings, understanding the rules of engagement and handling negative coverage.

Media Relations

This course will enable you to

Understand the demands of different media

Gain insight into how the media operates

Develop a network of media contacts

Generate positive media coverage and increase visibility

Brief effectively designated spokespeople

Gain greater control of how your company/organisation is represented

Identify opportunities to place written and multi-media content

Build and sustain long-term media relations

What Clients are Saying

“Claire has a clear methodological approach based on deep understanding of the
media. She helped me reflect on our strategic approach, organise my thinking and
shape my delivery.

Reveka Papadoupoulou, President, MSF Switzerland

Media Interviews

You will get plenty of opportunity to practice in front of a camera or on mike. Our trainers provide individual feedback and follow-up recommendations to help you feel at ease and confident the next time you give a media interview.

We can hire a professional cameraman or host the training in a TV or radio studio, if required.

You will learn

What makes a good spokesperson, preparing for an interview, thinking like a journalist, mastering sound bites and quotes, using your voice and body language effectively, analysis of good and bad broadcast interviews, handling hostile questions, preparing and managing a crisis.

 

Media interviews

This course will enable you to

Understand how the media operates

Craft memorable messages

Present complex information concisely

Master talking to the media with conviction

Keep the audience’s attention

Take control in any interview situation

Be an effective spokesperson

What Clients are Saying

“The techniques I learnt from Claire are excellent not just for dealing with the media,
but also for effectively communicating with regular stakeholders such as the Board or
audit committee.

Mouhamadou Diagne, Inspector General, The UN Global Fund to Fight AIDS, Tuberculosis and Malaria, Geneva

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