Media Training

In a 24/7 news cycle, where people are overwhelmed with information, effective media relations are essential to ensuring you stand out from the competition. Professional media training can help you rise above the noise and raise your profile and message across all platforms – radio, print, television and social media.

We offer half-day, one-day or two-day media training courses on effective media relations and media interviews to leverage the opportunities in the fast moving media landscape.

Our trainers bring real-world experience as former BBC journalists and corporate communications experts to ensure you get the knowledge and skills to better understand the media, develop effective strategies or prepare for the most challenging of interviews.



This course will enable you to:

  • Understand the demands of different media
  • Gain insight into how the media operates
  • Develop a network of media contacts
  • Generate positive media coverage and increase visibility
  • Know how to brief designated spokespeople
  • Gain greater control of how your company/organisation is represented in the media
  • Identify opportunities to place written and multi-media content
  • Build and sustain long-term media relations

You will learn:

crafting messages, effective storytelling writing for social media, pitching to the media, organising press briefings, understanding the rules of engagement and handling negative coverage.

0173 Highly skilled media trainers in Switzerland and Europe

“Claire’s media relations workshops were highly appreciated by participants – ‘engaging’, ‘very useful’ and ‘informative’ were some of the feedback received.”

Glenn O'Neil, Co-Founder, Geneva Communicators Network


This course will enable you to:

  • Understand how the media operates and what journalists want
  • Craft memorable messages
  • Present complex information clearly and concisely
  • Keep the audience’s attention
  • Master talking to the media with conviction
  • Take control in an interview situation
  • Be an effective spokesperson

You will learn:

what makes a good spokesperson, preparing for an interview, thinking like a journalist, mastering sound bites and quotes, using your voice and body language effectively, analysis of good and bad broadcast interviews, handling hostile questions.

You will get plenty of opportunity to practice in front of a camera or on mike. Our trainers provide individual feedback and follow-up recommendations to help you feel at ease and confident the next time you give a media interview.

We can hire a professional cameraman or host the training in a TV or radio studio, if relevant.

The course is limited to six people. For larger groups, we have a team of ex-BBC journalists experienced in training together.

We run coaching sessions for people who wish to prepare for a specific interview or event.

0129 Media tranings for corporations and institutions

Find out more about how we can help you    Get in touch